Airbnb’s Search Ranking Simplified
Ever wondered how the search ranking of your Airbnb listing works. Airbnb’s search algorithm uses more than 100 different parameters to sort results based on guests’ criteria. Read this guide to understand what parameters are important and what can you do to ensure that your listing appears on first page.
New Listing: Airbnb is very friendly to new hosts and put new listings on top of the search results for the first few weeks (up to a month) after publishing. So before you push the publish button, ensure that the listing is complete and priced competitively to attract bookings. This helps new hosts to get more bookings and reviews, and build credibility on the platform.
Listings with reviews: This is where things start getting really interesting. The exact list of parameters or its correlation with search results ranking is confidential but independent studies have been conducted on this subject. Here are a list of 10 most important parameters (in no particular order)
- Instant book (ON)
- Smart Pricing (ON) and/or competitive pricing
- Number of reviews and average rating
- Response time to inquiries
- Regular updates to listing and pricing
- Saved to wish lists
- Click on your listing from search results
- Click on booking after seeing the listing
Independent Study: Results of an independent study shows the correlation of listings’ parameters with appearance in search results. Note: 1 is most co-related, 0 is least co-related
Action items: You can do the following to ensure that your listings appears higher in search ranking
- Enable Instant book
- Keep your pricing competitive. Research the prices of other similar listing in your neighbourhood.
- Update your calendar regularly, if not every day (by blocking, unblocking dates, changing base price, etc.)
- Keep the booking rules simple (i.e. lower minimum night’s stay, no other rules if possible)
- Respond to guest inquiries quickly
How does Airbnb Search results work (https://www.airbnb.ca/help/article/39/what-factors-determine-how-my-listing-appears-in-search-results?locale=en)
Hacking Airbnb’s Search Algorithm (by Nicholas Child)